Marketing Management

At the inaugural MarTech Conference last year, Sheldon Monteiro, the global CTO of SapientNitro, led a research study of the attendees — as well as readers of this blog — to profile the charateristics of marketing technologists as an emerging profession. The results were fascinating, revealing incredible depth and diversity of the backgrounds and skill sets under the “marketing technologist” umbrella. As shown above — and reported in an infographic that was released last year …

Similarities and differences of marketing technologists Continue Reading »

The marketing technology industry — now affectionately called “martech” — is truly a global phenomenon. We’re seeing tremendous marketing innovation across every region of the world. And while some of the dynamics of this new brand of marketing are universal, many of the most creative and interesting ideas emerge from the adaptation of these new capabilities in different cultures and markets. That is one of the primary reasons that I am so incredibly excited for …

Call-for-speakers for MarTech Europe — share your brain Continue Reading »

Disclaimer: I wear two hats, professionally speaking. With one hat, I write this blog and chair the MarTech conference series — both of which I try to run with a vendor-agnostic editorial viewpoint. However, with my other hat, I am also the co-founder and CTO of a marketing software company, ion interactive. While I rarely write about ion interactive here (my last such post was nearly a year ago), I do occasionally “cross the streams” …

A 2-sided silver bullet for marketing and sales alignment? Continue Reading »

Wow. Last week’s MarTech Conference was an awe-inspiring two and a half days for me. I am immensely grateful to the 29 speakers, 67 exhibitors and sponsors, and over 1,100 attendees who joined together in San Francisco to share their experiences and ideas on the state of marketing technology. It is springtime in martech, and I was a marketing nerd in heaven. This second MarTech event grew more than double the size of the first, …

9 big takeaways from last week’s #MarTech conference Continue Reading »

The following is an approximation of my opening presentation at the MarTech Conference this morning in San Francisco. Over 1,000 people are there, participating in the largest independent conference exclusively focused on marketing technology and marketing technologists. I am so happy that spring is here. It was a pretty crazy winter in Boston this year. This is a picture of the six-foot mountain of ice that I shoveled through on my sidewalk. Before I had …

Springtime in #MarTech — $25.2 billion blossoming Continue Reading »

The second MarTech Conference is just a little more than two weeks away, March 31 – April 1 in San Francisco, and I’m starting to feel like a kid on Christmas Eve. There’s an amazing set of speakers who are coming to share their experiences and expertise. There’s also a fascinating cross-section of marketing technology companies who will be exhibiting (note: that link describes 50, but we actually have over 60 now). I am immensely …

Who’s coming to MarTech? A very impressive community Continue Reading »

Possibly the most exciting phenomenon in the professional world today is the intermingling of disciplines. Certainly the intersection between marketing and technical roles — IT, software development, “industrial” operations — is one of those important junctions. But there are many more. Even marketing and technology are no longer merely a two-way crossroads. Increasingly design is an equal partner in that synthesis of customer experience. Of course, marketing had long leveraged graphic design, albeit often in …

A magical junction of design, technology, and leadership Continue Reading »

If there’s one overarching theme to the upcoming MarTech Conference in San Francisco, March 31 – April 1, it’s crossing boundaries: Discipline boundaries between marketing, engineering, design, and user experience Departmental boundaries between marketing, IT, sales, and other functions Operational boundaries between front-office and back-office “silos” Hierarchical boundaries between CMOs, VPs of digital marketing, heads of marketing technology and innovation, and front-line leaders of marketing operations Technology boundaries between dozens of “adtech” and “martech” categories …

Asking the right questions about marketing technology at MarTech Continue Reading »

It’s truly an incredible time to be working in marketing — and, even more so, marketing technology. As I mentioned in my post on the latest marketing technology landscape earlier this week, the innovation happening across this industry is staggering. Yet it is still merely a reflection of the broader transformation that’s happening in marketing overall. I’m really excited about our next MarTech Conference, coming up March 31 – April 1 in San Francisco, where …

Lowest rate for MarTech conference expires Saturday! Continue Reading »

We’re about 95% complete with the agenda for the next MarTech, taking place in San Francisco this spring, March 31 – April 1. But I’m so excited about how this is shaping up, that I can’t wait any longer to give you a first look at the program. First, I want to express my heartfelt gratitude to everyone who responded to our call for speakers. We were blown away by the amazing suggestions that people …

First look at the MarTech 2015 San Francisco agenda… Continue Reading »