Marketing Management

Today, I’m going to take a break from plugging my own conference series — next up: MarTech Europe in October, which is totally going to rock, I say with embarrassing modesty — to, well, um, promote a proposal to present at a different conference. Yes, as you’ve no doubt surmised from the headline, I’m making a bid to speak at SXSW. My proposed talk is Hacking Marketing, which will explore a number of fascinating parallels …

Would Hacking Marketing make for a great SXSW talk? Continue Reading »

Last month, the adtech/martech company DataXu released a great report called The New Marketer: How Data and Technology are Driving the Rise of the Chief Marketing Technologist. The research was conducted by Redshift Research among 250 marketing decision makers in the UK. There’s a lot of fascinating data in the report, but the thing that I found most remarkable was the chart which I’ve included at the top of this post, revealing the divergent opinions …

Divergent opinions about chief marketing technologists Continue Reading »

Ahh, summer vacation. Odds are that you either just got back from one (like me), are eagerly anticipating one just around the corner, or possibly are on one right now. If the latter, and you’re actually reading this while you’re on vacation — wow, you are a serious martech enthusiast. You have my empathy and admiration. Now put away the computer and go enjoy the sunshine. Although, before you do, there’s just one quick thing …

Lowest rates for MarTech Europe expire this Friday Continue Reading »

Today’s guest post is written by Dr. Kevin W. Tharp, an associate professor of digital marketing technology at the University of Wisconsin-Stout — and the founder of the first ever Bachelor of Science in Digital Marketing Technology degree. The Bachelor of Science in Digital Marketing Technology was approved by the University of Wisconsin Board of Regents in June 2015, is an online degree and is now accepting applications for the Fall of 2015. For more …

The first bachelor’s degree in marketing technology launches this fall Continue Reading »

Today’s Q&A guest is Cesar Brea, author of Marketing and Sales Analytics. Cesar leads Force Five Partners, a marketing analytics consulting firm. Cesar’s book includes primary research and interviews with more than a dozen major brands across several industries, providing an up-to-date look at what people are actually doing to build their capabilities in this arena. 1. There are no shortage of analytics books in the world. Why did you want to write one? Lots …

One marketing analytics myth? The perfect KPI… Continue Reading »

I’m excited to share with you the MarTech Europe agenda that we just released this week. Even though only three months have passed since our last event in San Francisco, I am amazed by how much has progressed in our industry, as represented by the topics — and the level of those topics — that we’ve been able to bring into next MarTech program. First, my sincere thanks to everyone who submitted session ideas to our …

Agenda for MarTech Europe announced, over 20 sessions Continue Reading »

At the inaugural MarTech Conference last year, Sheldon Monteiro, the global CTO of SapientNitro, led a research study of the attendees — as well as readers of this blog — to profile the charateristics of marketing technologists as an emerging profession. The results were fascinating, revealing incredible depth and diversity of the backgrounds and skill sets under the “marketing technologist” umbrella. As shown above — and reported in an infographic that was released last year …

Similarities and differences of marketing technologists Continue Reading »

The marketing technology industry — now affectionately called “martech” — is truly a global phenomenon. We’re seeing tremendous marketing innovation across every region of the world. And while some of the dynamics of this new brand of marketing are universal, many of the most creative and interesting ideas emerge from the adaptation of these new capabilities in different cultures and markets. That is one of the primary reasons that I am so incredibly excited for …

Call-for-speakers for MarTech Europe — share your brain Continue Reading »

Disclaimer: I wear two hats, professionally speaking. With one hat, I write this blog and chair the MarTech conference series — both of which I try to run with a vendor-agnostic editorial viewpoint. However, with my other hat, I am also the co-founder and CTO of a marketing software company, ion interactive. While I rarely write about ion interactive here (my last such post was nearly a year ago), I do occasionally “cross the streams” …

A 2-sided silver bullet for marketing and sales alignment? Continue Reading »

Wow. Last week’s MarTech Conference was an awe-inspiring two and a half days for me. I am immensely grateful to the 29 speakers, 67 exhibitors and sponsors, and over 1,100 attendees who joined together in San Francisco to share their experiences and ideas on the state of marketing technology. It is springtime in martech, and I was a marketing nerd in heaven. This second MarTech event grew more than double the size of the first, …

9 big takeaways from last week’s #MarTech conference Continue Reading »