Marketing Management

At today’s virtual Discover MarTech event, I’ll be digging into the latest data from our 2020 Martech Career Survey run in collaboration with the team at MarTech Today. We’ll have an official report out later, but we wanted to get some of these key findings to you right away. In this year’s study, I added a couple of questions about the 4 kinds of marketing technologist roles that I had mapped out earlier this year, …

Job responsibilities of 4 marketing technologist roles: marketers, operations, analytics, and makers Continue Reading »

TEKsystems, who provides a lot of digital transformation services to Fortune 500 companies, recently released their 2020 State of Digital Transformation report. Since I’ve been cutting back on my all-night disco dancing at the clubs lately, I had some extra time to read through it last night. They revealed — or confirmed — some key notions of what transformation is all about. One set of findings was particularly interesting to me — shown in the …

Digital transformation helps those who help themselves: self-service processes and tools Continue Reading »

Hey, I hope you’re doing okay. A crazy and surreal time we’re in. The photo above is my new “office” in the basement of my house. Yeah, I’ve got a green screen set up. I’d like to claim it’s to support seamless virtual backgrounds in the continuous stream of video meetings that now occupy my day. But truthfully, it’s mostly just to hide the massive piles of clutter that our basement gravitationally accumulates. My wife …

Canceling the MarTech Conference scheduled for next month and sharing our updated plans ahead Continue Reading »

With a headline like that, who can doubt that I’ve got marketing in my DNA? Seriously though, as you can see from the at-a-glance editorial agenda above — which doesn’t even include the couple dozen additional vendor-led sessions we’ll also have in our Solutions Tracks and on our MarTech Theater stage — this next MarTech Conference, April 15-17 in San Jose, is going to be jam-packed with deep educational content on marketing technology and marketing …

Only 3 days left for the best price on awe-inspiring, mind-expanding, career-accelerating MarTech tickets Continue Reading »

I spend a lot of time debating dichotomies with myself: The classic: is martech consolidating or expanding? Should you centralize or decentralize marketing, automate or humanize it? Should you practice agile or waterfall approaches to martech product adoption? Should you buy more martech tools or better use the ones you have? The martech triumvirate: suite or best-of-breed, software or services, build or buy? What’s hype or actual technological advancement? So as I find myself contemplating …

Dr. Martech and Mr. Hype: A Transformational Webinar Continue Reading »

It might be the dead of winter right now, but spring is only a couple of months away — as is the next MarTech Conference, April 15-17 at the San Jose Convention Center. As you can see from even the partial snapshot of sessions above, it’s going to be an amazing event. The agenda is 95% complete — a few surprise additions are in the works. But as you browse through it, you’ll see that …

Don’t miss the MarTech Conference in San Jose, April 15-17 Continue Reading »

As you probably have heard by now, Clayton Christensen — renown author, professor, and consultant on the topic of disruptive innovation — passed away late last week. I didn’t know him personally, but I had the privilege of meeting him on several occasions. And the ideas he shared in his writing and presentations have had a significant impact on my life. My first encounter with Clay’s concept of disruptive innovation was in 1994. At the …

Thank you, Clay Christensen, for everything you taught me about disruptive innovation and more Continue Reading »

Actually, I’m asking you. What is the current state of marketing technology and operations careers? This is my one-time-a-year pleading on my knees request to the martech community to participate in our survey of professionals in the field. In exchange for 5 minutes of your time, you’ll help all of us better understand the work we do and the mobility of positions in this space. In which department do you report? What are your job …

What’s the current state of marketing technology and operations careers? Continue Reading »

At the beginning of the 2010’s, I wrote a post about the rise of the marketing technologist. It was the early days of a new, hybrid professional emerging: rare “unicorns” who combined IT skills with marketing domain expertise and a genuine passion for harnessing the blossoming marketing technology landscape. Fast-forward to the start of 2020’s. Marketing technologists aren’t rare anymore. They’ve been fruitful and multiplied and are now an integral part of modern marketing organizations. …

The many splendid varieties of marketing technologists in 2020: martech roles and archetypes Continue Reading »

Happy New Year! To kick off 2020, I’m excited to share one of the first entries into The Stackies 2020: Marketing Stack Awards from Nexthink, an enterprise platform that help IT departments deliver great digital employee experiences. Jon Blumenfeld, Nexthink’s director of digital marketing, created their entry around the concept of a “Periodic Table of Martech,” a riff on the periodic table of elements. Each “element” represents a different martech tool — Jon narrowed them …

A marketing stack organized according to The Periodic Table of Martech Continue Reading »