Marketing Software

Whenever I disclaim that my gigantor marketing technology landscape graphic is only a “representative sample” — that there are actually many more martech companies out there than I’ve been able to discover and include — I get the sense that most people consider it simply fine print. “Sure, Scott, you’re disclaiming that so as to not offend a handful of a companies that you might have inadvertently left out,” I imagine them thinking. “But you’ve …

Think my marketing tech landscape is too big? It’s missing 1,900 firms Continue Reading »

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 billion. This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco). I’d also claim that it’s the largest marketing technology acqusition ever. If you skeptically …

Microsoft buys LinkedIn: the largest martech acquisition in history? Continue Reading »

REMINDER: don’t miss the upcoming INAUGURAL EPISODE of chiefmartecTV live with David Raab this Friday, June 10 at 2pm EDT. Last week was a big week for marketing technology M&A news. Two billion-dollar M&A deals: Marketo was acquired by private equity firm Vista Equity Partners for $1.79 billion and Demandware was acquired by Salesforce for $2.8 billion. (Granted, these deals aren’t closed yet, but for now, let’s take them at face value.) What does this …

Big deals for Marketo and Demandware, but what do they mean? Continue Reading »

STAY TUNED at the end of this post to learn about the upcoming INAUGURAL EPISODE of chiefmartecTV, which will be covering this topic with David Raab on June 10. I recently participated in a book discussion at the Atlanta Tech Village with Sangram Vajre, the energetic CMO of Terminus, talking about waves of innovation in marketing technology. His company is one of the emerging stars of the current account-based marketing (ABM) wave. We were remarking …

The disruptive effects of accelerating waves of marketing technology Continue Reading »

The following is a guest post by Kevin Hanley of Delphic Digital. Delphic Digital was one of the five winners of the 2016 Stackies Awards at MarTech, and we invited them to share the rationale behind their marketing technology stack. Is there anything more exciting than the 2016 MarTech conference in San Francisco? Maybe, but for the purpose of this blog post, let’s go with “no.” Mark Patten (shown in photo) and I attended the …

Matrixed marketing tech: Delphic Digital’s winning Stackie Continue Reading »

A friend forwarded me a report, titled “Software Is Eating the CMO Suite,” that was shared by Morgan Stanley at the Ascendant Network event for digital marketers in New York earlier this month. The most striking piece of data in the report, at least to me, was the chart above. Out of the 88 participants in this survey conducted by Digital Ascendant — which I’m assuming is drawn from their network of CMOs and senior …

Did Morgan Stanley just kill the single-vendor marketing suite? Continue Reading »

The following is a guest post by Steve Rotter, CMO of Acrolinx. Acrolinx was one of the five winners of the 2016 Stackies Awards at MarTech, and we invited them to share the rationale behind their marketing technology stack. The 2016 MarTech conference was truly amazing, and we were honored — and pleasantly surprised — to receive a Stackie award. With so many great technologies, and ways to represent how they fit together, we had …

The 5 C’s model of Acrolinx’s award-winning Stackie Continue Reading »

The following is a guest post by Bertrand Hazard of TrustRadius, who attended MarTech last month. He and the TrustRadius research team interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference. Nearly every exhibitor featured a reference to ABM, and many of the presenters touched on the trend as well. Across software categories …

The buzz around account-based marketing at MarTech Continue Reading »

I know I’ve sworn off of making predictions in the dynamic marketing technology space, but I’m going to make a big one today: the marketing technology landscape supergraphic for 2045 will contain only a single logo. I know, I’m not the first armchair analyst to suggest that there will be massive consolidation in the marketing technology landscape — despite the empirical evidence to the contrary that has consistently foiled that claim for the past 5 …

Marketing tech landscape in 2045 will consolidate to one logo Continue Reading »

So many projects converged for me at the MarTech conference this week in San Francisco. An amazing cast of speakers and sponsors, who knocked it out of the park (thank you!). The release of the 2016 marketing technology landscape. The shipping of Hacking Marketing. But my favorite was the unveiling of the 2016 Stackies Awards. 41 marketing teams, at companies large and small, B2B and B2C, invested time and effort to each create a single …

41 marketing technology stacks from the 2016 Stackies Awards Continue Reading »