Better than “If pigs could fly…” I guess

I’ve had an AT&T iPhone for several years now, and I must confess, the service in Boston and New York has been pretty poor. Dropped calls, weak signals — the usual complaints. Which is why I found this ad in the San Francisco airport amusing: “If There Really Were a Camelot, AT&T Would Have You […]

Looking for an amazing marketing technologist

I’m looking to hire an amazing marketing technologist. As my company — ion interactive — grows, we’re finding that there’s a gap between our account service team and our engineering team. The account service group are primarily marketers, teaching other marketers how to implement successful post-click marketing with our product, LiveBall. The engineering team are […]

Marketing operations and the Predator — lessons for marketing technologists

How is marketing software like the military’s UAV (unmanned ariel vehicle) attack planes, such as the Predator? That’s what I was wondering when I attended a seminar last week by Professor Mary “Missy” Cummings, the director of the MIT Humans and Automation Lab. Previously, Missy was one of the Navy’s first female fighter pilots for […]

Director of Marketing Technology job at a law firm (sample)

Every so often, I do a search for phrases such as director of marketing technology to find companies that are embracing the marketing-technology hybrid model at relatively high levels in their management structure. Like the concept of a chief marketing technologist, these roles aren’t IT jobs with matrix responsibility for a few marketing systems, and […]

BrandTags.Net — A Great Experiment

Noah Brier put together a fantastic little web application, BrandTags.net. The site shows you brand logos and invites you to respond with a one-word or one-phrase “tag” that pops into your mind when you see it. After you submit your tag, you can then see how other people have responded by viewing a “tag cloud” […]

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