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Welcome to the 2020 edition of the marketing technology landscape. Yes, it grew once again, by 13.6%, up to a total of 8,000 martech solutions. That’s after 615 from the 2019 landscape went away, either consolidated with another martech company or simply gone defunct. If you were predicting consolidation, an 8.7% churn rate from one year to the next is pretty significant attrition to support that narrative. But the rate of new venture creation — …

Marketing Technology Landscape Supergraphic (2020): Martech 5000 — really 8,000, but who’s counting? Continue Reading »

TL;DR If you think the world of martech software has shrunk, take a tour of Europe. Everybody needs a hobby. Golf. Fishing. Home brewing. For some of us, it’s collecting logos of martech companies and carefully categorizing them into little boxes on slides, to the delight or dismay of marketers at conferences worldwide. I say “us,” not in the editorial “we” sense, but as a legitimate plurality. There’s a bunch of us, following in the …

An epic landscape of 2,427 European martech solutions Continue Reading »

It’s a new decade — and time for a new approach to the marketing technology landscape. Contribute a new or updated martech vendor here. Report an acquired or defunct martech vendor here. Download the 2019 Excel spreadsheet here. Those are the TL;DR links above. Here’s the story of what we’re doing and where it’s headed… When I started that exercise back in 2011, it was a bit of work to research and catalog ~150 martech …

We’re crowdsourcing the 2020 marketing technology landscape — and will make all the data available to everyone Continue Reading »

Thousands and thousands of entrepreneurial vendors. A few giants that have consolidated portfolios of dozens of their own “best-of-breed” options, so a buyer could theoretically get everything they need from one source. A dizzying array of choices for buyers. Yet choices that many become quite passionate about. They enjoy discovering new ones that are special to them and enthusiastically telling their peers about them. A massive landscape graphic that maps it out from a blogger …

If the martech landscape is driving you to drink, maybe this will help Continue Reading »

UPDATE: The 2020 Marketing Technology Landscape is now available. As Bill Murray would have said in Groundhog Day, “Well, it’s martech landscape day… again.” It has become an annual tradition at our spring MarTech conference to release an updated version of maybe the most infamous slide in marketing: the marketing technology landscape. We’re keeping that custom alive this year again. What a crazy graphic! We nicknamed it the “Martech 5000” a couple of years ago. …

Marketing Technology Landscape Supergraphic (2019): Martech 5000 (actually 7,040) Continue Reading »

In the beginning, there was the first marketing technology landscape. And then it grew. And grew. And grew. And grew. And grew. And, yes, this year it grew again. To be honest, there were a number of things about this slightly obsessive exercise of mine that surprised me over the years. For instance: I was surprised that it grew as much as it did as fast as it did. I was surprised that it became …

Martech Olympics: Even just the UK Marketing Technology Landscape has 417 companies Continue Reading »

UPDATE: The 2020 Marketing Technology Landscape is now available. Like the running of the bulls in Pamplona — an apt simile? — it’s become a yearly tradition for me to release the marketing technology landscape at the MarTech conference in the spring. So here at our event in San Jose today, I’m pleased to unveil the 2018 edition of one of the most loved-and-hated slides in marketing: Marketing Technology Landscape Supergraphic (2018) — 4.6MB Slide …

Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829) Continue Reading »

As we’ve been slaving working away on the new 2018 edition of the Marketing Technology Landscape (“Martech 5000”) graphic — and that’s not the editorial “we,” but indeed a whole team of obsessively-compulsive martech lunatics dedicated industry advocates — it suddenly occurred to me this morning that we’ve been selfishly hoarding the fun. Seriously, you’ve not lived until you’ve tried to squeeze 5,000-some-odd logos on to a single PowerPoint slide. It’s an epic Zen exercise …

Announcing the build-your-own martech landscape kit, fun for the whole office Continue Reading »

Blockchain and marketing isn’t just a punchline. Jeremy Epstein, CEO of Never Stop Marketing, a boutique marketing agency for blockchain startups, and one of the world’s foremost authorities on the adoption of blockchain and decentralized technology in advertising and marketing — and speaker at the upcoming MarTech conference too — just released the second edition of his blockchain marketing technology landscape. Jeremy has mapped all the blockchain-powered and “decentralized” ventures in the adtech and martech …

Blockchain marketing technology landscape grows 400% Continue Reading »

Officially, my first published marketing technology landscape graphic was in 2011. That was the one where I categorized around 150 marketing technology companies. My most recent one, produced in collaboration with Anand Thaker, was released in May 2017 with nearly 5,000 marketing technology companies on it. By sheer quantity of logos, it got 32 times bigger in just 7 years. Just based on the gross number of companies in the field, that would seem to …

The 2010 marketing technology proto-landscape did consolidate by 61% Continue Reading »