2017 – Page 5 – Chief Marketing Technologist

Marketing Technology Landscape Supergraphic (2017): Martech 5000

May 10, 2017 / Marketing Software / By Scott Brinker / 76 Comments

UPDATE: The 2020 Marketing Technology Landscape is now available. I’m delighted to release the 2017 edition of the marketing technology landscape, which we’ve nicknamed the Martech 5000, here at the MarTech conference in San Francisco. As you’ve probably guessed from that moniker: the landscape grew again this year, by about 40%, to a total of 5,381 solutions (from 4,891 unique companies). You can download higher-resolution versions of this graphic, which you’ll need to zoom into …

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Marketing Technology Landscape 2017 ("Martech 5000")

57 marketing stacks and 21 essays from the 2017 Stackies & Hackies

May 9, 2017 / Marketing Management / By Scott Brinker / 3 Comments

Here at the MarTech conference in San Francisco, we just celebrated the 2017 Stackies & Hackies Awards. Marketers contributed an incredible 57 marketing stack illustrations and 21 “marketing hack” essays to the community. This is our third year of running the Stackies — you can check out the marketing stacks from the 2015 and 2016 competitions. But, wow, this year’s entries are even better. (As a reminder: to enter the Stackies, marketers send in a …

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The Stackies 2018: Marketing Tech Stack Awards

Time’s up! MarTech is here and it’s your last chance to attend

May 1, 2017 / Other / By Scott Brinker / Leave a Comment

In just one week, the world’s largest independent marketing technology conference designed for senior-level marketers and marketing technology professionals happens at MarTech in San Francisco. I’ve programed the show with one overarching goal: to illuminate successful real-world practices at the intersection of marketing, technology, and management — no matter which software products or analyst frameworks are employed. The MarTech conference features: 70+ presentations — check out the agenda 100+ expert speakers A robust expo hall …

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Cisco shares their marketing stack with 39 marketing technologies

April 26, 2017 / Marketing Management / By Scott Brinker / 11 Comments

The MarTech conference in San Francisco is less than two weeks away, and I’m really looking forward to kicking it off with the Stackies & Hackies awards reception on the evening of May 9. We received 57 marketing stack entries into the Stackies this year, plus 21 essays in the Hackies — so we’ll be making a donation of ((57+21)*$100) = $7,800 to Girls Who Code. We’ll be releasing the full deck of all 57 …

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From 2016 to 2017, 5X more marketing automation vendors were added than removed

April 25, 2017 / Marketing Software / By Scott Brinker / 11 Comments

tl;dr — From 2016 to 2017, the marketing automation category of the marketing technology landscape grew yet again, by 36%, from 156 vendors to 212. If you predicted it was going to consolidate in the past six years, sorry, you were wrong. Marketing automation remains a bellwether of martech It’s become a bit of a tradition here at chiefmartec.com: as I’m working on my yearly marketing technology landscape graphic, I release the “marketing automation” category …

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Marketing Technology Landscape: Marketing Automation Evolution

Separating marketing technology fact from fiction at #MarTech in 2 weeks

April 24, 2017 / Marketing Management / By Scott Brinker / Leave a Comment

We’re now only two weeks away from the MarTech conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. We stress the the word independent because unlike most of the big marketing events these days that are run by Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, or alliances of smaller vendors, MarTech is produced by a professional conference company with no conflict of interest. Those other …

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Marketing technology may never consolidate (but that’s a good thing)

April 20, 2017 / Marketing Software / By Scott Brinker / Leave a Comment

You’ve surely seen those eye charts with hundreds of marketing technology vendor logos. There are the iconic LUMAscapes by Terence Kawaja. And there’s my own chiefmartec.com marketing technology landscape, which last year organized 3,874 martech solutions on a single slide. (Spoiler alert: the upcoming 2017 edition will have more.) These charts provoke a visceral reaction of shock (“how can there be so many?”) followed by fear, uncertainty, and doubt (“how do I pick the right …

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Marketing Technology Is NOT Consolidating

THE HACKIES: Hacking your stack for account-based marketing

April 19, 2017 / Hackies / By Scott Brinker / Leave a Comment

This article is a guest post by Sangram Vajre of Terminus. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Account-based marketing (ABM) at its core is laser-focused B2B marketing. By no longer doing “spray and pray” email blasts to thousands of contacts for lead generation, marketers are adhering to …

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THE HACKIES: Creating SCALE: Shared Content and Link Evaluation

April 17, 2017 / Hackies / By Scott Brinker / Leave a Comment

This article is a guest post by Christopher Penn of SHIFT Communications. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. The Challenge Historically, content marketers and communicators have been frustrated by separate, disconnected content marketing analytics. We have different systems to measure SEO, social sharing, engagement, and quality of …

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You have to participate in this MarTech cartoon caption contest…

April 14, 2017 / Marketing Management / By Scott Brinker / 1 Comment

As you may know, Tom Fishburne, a.k.a. the Marketoonist, will be one of our keynote speakers at the MarTech conference in San Francisco next month, May 9-11. I’m really looking forward to his presentation — sage observations on a wild marketing industry, roiled by the crazy pace of technological innovation, all revealed through the lens of a brilliant cartoonist’s wit. And here’s your chance to contribute and be recognized for your own martech sense of …

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