Scott Brinker

The marketing technology landscape is big, broad, and deep. (Feel free to mentally insert other, more colorful, adjectives.) So many different kinds of solutions fall under that umbrella, and they don’t always fit into nice, neat categories. This contributes to the confusion that many marketers feel around martech. It’s generally not clear what the taxonomy of the solution space is, which makes it difficult to break it down into smaller, more manageable chunks of capabilities. …

A proposed model for organizing the chaos of marketing technology Continue Reading »

At the MarTech conference last week, Mayur Gupta, global VP of marketing & growth at Spotify, and I revealed the results from a study we had conducted with the research team at Third Door Media on the intersection of art and science in marketing. We had 637 participants in the study — one of the largest groups surveyed on this topic in recent history — the vast majority of whom identified as marketers and marketing …

600+ marketers report on the blend of art and science in marketing Continue Reading »

Here at the MarTech conference in San Francisco, we just celebrated the 2017 Stackies & Hackies Awards. Marketers contributed an incredible 57 marketing stack illustrations and 21 “marketing hack” essays to the community. This is our third year of running the Stackies — you can check out the marketing stacks from the 2015 and 2016 competitions. But, wow, this year’s entries are even better. (As a reminder: to enter the Stackies, marketers send in a …

57 marketing stacks and 21 essays from the 2017 Stackies & Hackies Continue Reading »

The MarTech conference in San Francisco is less than two weeks away, and I’m really looking forward to kicking it off with the Stackies & Hackies awards reception on the evening of May 9. We received 57 marketing stack entries into the Stackies this year, plus 21 essays in the Hackies — so we’ll be making a donation of ((57+21)*$100) = $7,800 to Girls Who Code. We’ll be releasing the full deck of all 57 …

Cisco shares their marketing stack with 39 marketing technologies Continue Reading »

We’re now only two weeks away from the MarTech conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. We stress the the word independent because unlike most of the big marketing events these days that are run by Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, or alliances of smaller vendors, MarTech is produced by a professional conference company with no conflict of interest. Those other …

Separating marketing technology fact from fiction at #MarTech in 2 weeks Continue Reading »