Scott Brinker

THE HACKIES: How to hack your CRM for ABM, switching from leads to contacts and accounts

February 14, 2017 / Hackies / By Scott Brinker / Leave a Comment

This article is a guest post by Lauren Frye of Bizible. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. When any organization endeavors to implement account-based marketing, there comes a point where their reporting framework must follow suit. Trying to run account-based marketing campaigns while continuing to plan, target, …

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The most memorable martech resume I’ve seen

February 13, 2017 / Careers / By Scott Brinker / Leave a Comment

This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Erica runs The Connective Good, a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Dear Erica, What’s the best resume you ever saw? Thanks, Sue, San Francisco Dear Sue, That’s easy. Rick Larkin’s. Here it is (click for the full-scale PDF): I’ve seen thousands of resumes for …

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THE HACKIES: How to use your unique dataset to create valuable content

February 12, 2017 / Hackies / By Scott Brinker / Leave a Comment

This article is a guest post by Jordan Con of Bizible. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Whenever we look back at our best performing content, a clear trend appears: content where we share our data consistently performs well. In general, we’ve found that the most effective …

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Blockchain-based digital tokens: the new brand logo?

February 9, 2017 / Marketing Software / By Scott Brinker / 2 Comments

The following is a follow-up guest post by Jeremy Epstein, CEO of Never Stop Marketing, to his previous articles on blockchain marketing and blockchain brand promises. Jeremy currently works with several of the leading companies in the blockchain and decentralization space including OpenBazaar. Previously, he was VP of marketing at Sprinklr. In a previous article, I introduced Bitcoin and blockchain, the technology that sits beneath it and provides a censorship-proof, distributed, immutable ledger based on a set of …

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Brand new MarTech agenda launched with 70+ talks and 100+ speakers

February 8, 2017 / Marketing Management / By Scott Brinker / 2 Comments

In the years that I’ve worked on the marketing technology landscape, I have often been surprised at the end of each iteration by the sheer scale of the thing. I’ll sit back, typically with a glass of wine at that point, and reflect in awe at just how big this space has become — and in such a short time. I’m experiencing that same sensation of awe now that we’ve launched the agenda for the …

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How to transition from being a martech consultant to a full-timer

February 6, 2017 / Careers / By Scott Brinker / 4 Comments

This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Erica runs The Connective Good, a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Dear Erica, For the past 15 years, I have operated a consultancy focused on driving martech efforts and promoting products to marketers. Now I’d like a full-time role in martech. But when I …

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The blockchain brand: hard-coding brand promises

January 31, 2017 / Marketing Software / By Scott Brinker / 1 Comment

This is a follow-up guest post by Jeremy Epstein, CEO of Never Stop Marketing, to his previous article on blockchain marketing. Jeremy currently works with several of the leading companies in the blockchain and decentralization space including OB1 and OpenBazaar. Previously, he was VP of marketing at Sprinklr. Sometimes a brand’s core values come in conflict with reality. Sometimes people feel pressured to act contrary to values or ethics. Sometimes they do. And brands get hurt because of it. …

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Interviewing for a martech role when the interviewer doesn’t understand martech

January 30, 2017 / Careers / By Scott Brinker / 2 Comments

This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Erica runs The Connective Good, a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Dear Erica, I am interviewing for a martech role. But it’s clear that the people I am meeting early in the interview process don’t understand martech — at all! I know I can …

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Everything a marketer needs to know about CDPs. Wait, what’s a CDP?

January 25, 2017 / Marketing Software / By Scott Brinker / 3 Comments

The following is a guest post by the remarkable David Raab, principal at Raab Associates, author of the Customer Experience Matrix blog, advisory baord member for MarTech Conference in San Francisco, and now head of the CDP Institute. You can download the latest CDP Industry Profile report from their site. Customer Data Platforms are having a moment — a category that was named just three years ago now has more than two dozen vendors with …

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Blockchain marketing: how the technology behind Bitcoin could change marketing

January 23, 2017 / Marketing Software / By Scott Brinker / 2 Comments

The following is a guest post by Jeremy Epstein, CEO of Never Stop Marketing. Jeremy currently works with several of the leading companies in the blockchain and decentralization space including OB1 and OpenBazaar. Previously, he was VP of marketing at Sprinklr. You’ve probably heard about Bitcoin. You may have heard about the blockchain. It’s the underlying technology that makes Bitcoin possible without any centralized authority. Odds are, though, you haven’t given much thought to how the role of marketing …

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