Scott Brinker

Why MarTech will be a marketing conference like no other (a 3,200-word preview of what to expect)

July 8, 2014 / Marketing Management / By Scott Brinker / Leave a Comment

In six weeks, MarTech: The Marketing Tech Conference will have its inaugural event. And while this may sound like a little hype — you’d think I worked in marketing — I can confidently say that this will be unlike any other marketing conference the world has ever seen. For those of you who are coming, I’ll describe what you can expect. And if you haven’t registered yet, I hope this may tempt you to join …

Why MarTech will be a marketing conference like no other (a 3,200-word preview of what to expect) Continue Reading »

The Unicorn: Marketing + Technology + Management

The 4th Wave of Content Marketing (recorded webinar)

July 2, 2014 / Marketing Tactics / By Scott Brinker / Leave a Comment

Last month I did a joint webinar with Jerry Rackley, Chief Analyst at Demand Metric, on the growing phenomenon of “marketing apps” as a new wave of content marketing. Demand Metric had just completed a research project with 185 marketers to compare the effects of passive vs. interactive content on their digital marketing programs — and the results were quite exciting. If you were interested in my post a couple of months ago about why …

The 4th Wave of Content Marketing (recorded webinar) Continue Reading »

3 compelling reasons to register for MarTech right now

July 1, 2014 / Other / By Scott Brinker / Leave a Comment

We’re only a month away from the inaugural MarTech Conference here in Boston, and here are three terrific reasons to register for MarTech today. #3. The “beta” rate expires next week — register now to save $150. First, the reason why you should register for MarTech today, instead of, say, in a couple of weeks: the discounted “beta” rate expires on July 11. That’s your last chance to save $150. After that, we’re in “release” …

3 compelling reasons to register for MarTech right now Continue Reading »

Chief Marketing Technologists earn $140,000 – $241,000

June 27, 2014 / Marketing Management / By Scott Brinker / 4 Comments

How much does a chief marketing technologist earn? It depends on the size of the company, the industry, and the region, but according to the Mondo Resourcing & Staffing Agency the range is $140,000 to $241,000. The only digital marketing executive position paid more, on average, were Chief Digital Officers, earning between $148,000 to $280,000. VP Digital Marketing, VP eCommerce, and VP Marketing Communications each earned less. These numbers were reported in Mondo’s recently released …

Chief Marketing Technologists earn $140,000 – $241,000 Continue Reading »

Chief Marketing Technologists Top Executive Placement (Mondo)

Harvard Business Review publishes The Rise of the Chief Marketing Technologist

June 25, 2014 / Marketing Management / By Scott Brinker / 8 Comments

When I first started writing about the role of a chief marketing technologist in 2008, it was, at best, a niche subject. A hybrid marketing and technology executive? What kind of crazy, chimerical beast was that? But six years later, with marketing increasingly viewed as a technology-powered discipline, hybrid marketing technologist roles are growing rapidly. Reviewing registrations for the upcoming MarTech Conference, it’s incredible to see so many leading companies with official heads of marketing …

Harvard Business Review publishes The Rise of the Chief Marketing Technologist Continue Reading »

Harvard Business Review: Rise of the Chief Marketing Technologist

Google, don’t break my heart with shoddy marketing

June 16, 2014 / Other / By Scott Brinker / 2 Comments

Marketing has had, historically, a bad rap for being — how do I say this diplomatically? — creative with the truth. Not necessarily lying outright, although that’s certainly happened. But often deliberately choosing words — as well as choosing what to omit — so as to lead people to slightly or wholly inaccurate conclusions that favor the marketer. One of the things I love about where marketing is headed today is that leading marketers are …

Google, don’t break my heart with shoddy marketing Continue Reading »

Tag management software as marketing middleware

June 15, 2014 / Marketing Software / By Scott Brinker / 11 Comments

Tag management, at its core, is a relatively straightforward marketing technology — but one that has taken on new life with the rise of the home-grown, heterogeneous marketing cloud. First, a brief orientation on tag management: Many marketing software applications require marketers to insert little snippets of code — “tags” — into their web pages to enable things like visitor analytics, remarketing, A/B testing, visitor profiling, personalization, etc. Large sites can end up with dozens …

Tag management software as marketing middleware Continue Reading »

Build Your Own Marketing Cloud with Tag Management

The Golden Age of Marketing Software (video)

June 8, 2014 / Marketing Software / By Scott Brinker / 5 Comments

A couple of months ago, I was honored to be invited to present at The Next Web Conference in Amsterdam. I gave a 19-minute, TED-style talk on “The Golden Age of Marketing Software” — a whirlwind overview of the marketing technology landscape, the dynamics of marketing as a technology-powered discipline, and the rise of the marketing technologist. Yes, all that in 19 minutes. TNW professionally recorded and edited my presentation and was kind enough to …

The Golden Age of Marketing Software (video) Continue Reading »

Ridiculously biased in favor of open marketing platforms

June 5, 2014 / Marketing Software / By Scott Brinker / 1 Comment

On the topic of “open marketing platforms” — foundational marketing software systems that make it easy to plug in or connect with other marketing applications built by third-parties — I admit that I’m thoroughly biased. As an industry observer, I’ve staked my prognostication badge on the case for consolidated platforms and diversified ecosystems (2012), the emerging third-party era of marketing automation (2013), and open platforms as the enablers for 1,000+ marketing technology vendors as the …

Ridiculously biased in favor of open marketing platforms Continue Reading »

Financial Times reveals the executive view of marketing technology, an evolving relationship of marketing and IT

May 28, 2014 / Marketing Management / By Scott Brinker / 2 Comments

I was delighted to learn that the Financial Times — an international newspaper for senior executives and financial types that makes The Wall Street Journal look like light pop reading — dedicated an 8-page special report on the intersection of marketing and technology, officially released this morning. Recognition that marketing has become a technology-powered discipline has now reached the highest echelons of boardrooms and executive suites. This is a big step forward — albeit a …

Financial Times reveals the executive view of marketing technology, an evolving relationship of marketing and IT Continue Reading »