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“We’re entering a post-digital-transformation era, where companies are no longer planning to become ‘digital.’ They are digital.” I didn’t think that was a particularly controversial statement, which I wrote back in April while working on this year’s martech landscape. It’s hard to inventory all of the ways in which technology is now embedded in marketing and not conclude that we’re past the “we should probably go digital someday” stage of things. But with a study …

Are we “digital” yet? An algorithmic answer to a philosophical question Continue Reading »

“A billion here, a billion there, pretty soon you’re talking real money,” the late US Senator Everett Dirkson apocryphally quipped. A few months ago, Gartner published the above chart with their latest estimates on cloud spending worldwide for 2021 and 2022. The lede here is that total spend on cloud-based services — SaaS, PaaS, IaaS, etc. — is expected to increase by another $86 billion next year, from $396 billion to $482 billion. That’s half …

Half $1 trillion software in the cloud: feeding The Great App Explosion and Big Ops Continue Reading »

The best part of being a dad? Well, okay, maybe not the best, but somewhere in the top five. A legitimate excuse for telling “dad jokes.” So to celebrate Father’s Day here at chiefmartec.com, I proudly offer up seven impromptu and — oof — truly terrible martech dad jokes…   What’s the best place on earth for marketing technology? Mmm, Arctic Circle.   Why did the marketer close his eyes in the restroom? He didn’t want …

7 really bad martech “dad jokes” for Father’s Day Continue Reading »

Tomorrow we kick off MarTech East in Boston. It’s going to be an amazing three days — largely due to the amazing speakers who are contributing their experience and insights to the community. Would you like to be one of those contributors for our next event, MarTech West in San Jose, April 23-25? We invite you to pitch us a compelling presentation idea at the intersection of marketing, technology, and management that you’d be passionate …

Call for speakers for MarTech West in San Jose, April 23-25 Continue Reading »

Wow, I’ve got so much to share from last week’s MarTech conference in San Francisco. The speakers, sponsors, and moderators were all fantastic — as were the incredibly enthusiastic attendees. I’m so grateful to all of them. However, let me start with a little levity. Tom Fishburne, the Marketoonist, gave a terrific keynote presentation to kick off our program on Thursday. As part of this, he shared his favorite entries from the “caption contest” we …

Top 10 entries from the MarTech cartoon caption contest Continue Reading »

This article is a guest post by Christen Daniels of Authentic. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. This past holiday season our clients and partners received a little extra something in their stockings — and we don’t mean a few extra adult beverages, although the idea was …

THE HACKIES: Alexa, Ask Authentic for Today’s Daily Tip Continue Reading »

The following is a guest post by Seth Ulinski, senior analyst at TBR, talking about the phenomenon of “dark martech” — all the marketing technology that companies build themselves internally. This is one of the first studies I’ve seen that has attempted to quantify it. There is no shortage of marketing technology (martech) solutions available to CMOs and their staff today. The number of vendors providing everything from point solutions to robust enterprise marketing clouds …

Dark martech: the great mass of homegrown marketing technology Continue Reading »