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What anchors your martech mall? A marketing metaphor

June 7, 2017 / Marketing Software / By Scott Brinker / Leave a Comment

The following is a guest post by Tony Byrne, founder of Real Story Group, a research and advisory firm that evaluates digital workplace and marketing technology vendors. The past several years have seen growing attention to martech “stacks,” the ever-expanding set of tools involved in enterprise customer engagement and marketing. As just one indicator, the latest MarTech Conference saw a record number of submissions to its famous Stackies contest. Stack diagrams are useful at showing …

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Data industrialization on our way to marketing in a blockchain world

May 31, 2017 / Marketing Management / By Scott Brinker / Leave a Comment

The following is a follow-up guest post by Jeremy Epstein, CEO of Never Stop Marketing, to his previous articles on blockchain marketing, blockchain brand promises, blockchain brand “logos,” and blockchains as brand equity. Jeremy currently works with several of the leading companies in the blockchain and decentralization space. DON’T MISS A CHANCE TO HEAR JEREMY SPEAK. He will be presenting at the MarTech Conference in Boston, October 2-4, with an in-depth talk on Blockchain and the …

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Data Industrialization & Blockchain Marketing

A proposed model for organizing the chaos of marketing technology

May 24, 2017 / Marketing Management / By Scott Brinker / 16 Comments

The marketing technology landscape is big, broad, and deep. (Feel free to mentally insert other, more colorful, adjectives.) So many different kinds of solutions fall under that umbrella, and they don’t always fit into nice, neat categories. This contributes to the confusion that many marketers feel around martech. It’s generally not clear what the taxonomy of the solution space is, which makes it difficult to break it down into smaller, more manageable chunks of capabilities. …

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6C's Model of Organizing Marketing Technology

600+ marketers report on the blend of art and science in marketing

May 19, 2017 / Marketing Management / By Scott Brinker / 1 Comment

At the MarTech conference last week, Mayur Gupta, global VP of marketing & growth at Spotify, and I revealed the results from a study we had conducted with the research team at Third Door Media on the intersection of art and science in marketing. We had 637 participants in the study — one of the largest groups surveyed on this topic in recent history — the vast majority of whom identified as marketers and marketing …

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Top 10 entries from the MarTech cartoon caption contest

May 15, 2017 / Uncategorized / By Scott Brinker / 1 Comment

Wow, I’ve got so much to share from last week’s MarTech conference in San Francisco. The speakers, sponsors, and moderators were all fantastic — as were the incredibly enthusiastic attendees. I’m so grateful to all of them. However, let me start with a little levity. Tom Fishburne, the Marketoonist, gave a terrific keynote presentation to kick off our program on Thursday. As part of this, he shared his favorite entries from the “caption contest” we …

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MarTech Marketoonist Caption 10 (Winner!)

Marketing Technology Landscape Supergraphic (2017): Martech 5000

May 10, 2017 / Marketing Software / By Scott Brinker / 76 Comments

UPDATE: The 2020 Marketing Technology Landscape is now available. I’m delighted to release the 2017 edition of the marketing technology landscape, which we’ve nicknamed the Martech 5000, here at the MarTech conference in San Francisco. As you’ve probably guessed from that moniker: the landscape grew again this year, by about 40%, to a total of 5,381 solutions (from 4,891 unique companies). You can download higher-resolution versions of this graphic, which you’ll need to zoom into …

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57 marketing stacks and 21 essays from the 2017 Stackies & Hackies

May 9, 2017 / Marketing Management / By Scott Brinker / 3 Comments

Here at the MarTech conference in San Francisco, we just celebrated the 2017 Stackies & Hackies Awards. Marketers contributed an incredible 57 marketing stack illustrations and 21 “marketing hack” essays to the community. This is our third year of running the Stackies — you can check out the marketing stacks from the 2015 and 2016 competitions. But, wow, this year’s entries are even better. (As a reminder: to enter the Stackies, marketers send in a …

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The Stackies 2018: Marketing Tech Stack Awards

Time’s up! MarTech is here and it’s your last chance to attend

May 1, 2017 / Other / By Scott Brinker / Leave a Comment

In just one week, the world’s largest independent marketing technology conference designed for senior-level marketers and marketing technology professionals happens at MarTech in San Francisco. I’ve programed the show with one overarching goal: to illuminate successful real-world practices at the intersection of marketing, technology, and management — no matter which software products or analyst frameworks are employed. The MarTech conference features: 70+ presentations — check out the agenda 100+ expert speakers A robust expo hall …

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Cisco shares their marketing stack with 39 marketing technologies

April 26, 2017 / Marketing Management / By Scott Brinker / 11 Comments

The MarTech conference in San Francisco is less than two weeks away, and I’m really looking forward to kicking it off with the Stackies & Hackies awards reception on the evening of May 9. We received 57 marketing stack entries into the Stackies this year, plus 21 essays in the Hackies — so we’ll be making a donation of ((57+21)*$100) = $7,800 to Girls Who Code. We’ll be releasing the full deck of all 57 …

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From 2016 to 2017, 5X more marketing automation vendors were added than removed

April 25, 2017 / Marketing Software / By Scott Brinker / 11 Comments

tl;dr — From 2016 to 2017, the marketing automation category of the marketing technology landscape grew yet again, by 36%, from 156 vendors to 212. If you predicted it was going to consolidate in the past six years, sorry, you were wrong. Marketing automation remains a bellwether of martech It’s become a bit of a tradition here at chiefmartec.com: as I’m working on my yearly marketing technology landscape graphic, I release the “marketing automation” category …

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