Scott Brinker

While much of the marketing world was caught up in the announcement of Steve Jobs’ resignation as the CEO of Apple, e.g., The Meaning of Steve, a much happier piece of marketing news slipped through the commotion: the marketing technology company Eloqua filed to go public with a $100 million IPO. As disclosure, my company, ion interactive, is an Eloqua customer, and many of our customers are also Eloqua customers — we’ve found great synergy …

Eloqua files for IPO, new bellwether for marketing tech Continue Reading »

Marc Andreessen had a great essay in The Wall Street Journal yesterday, Why Software Is Eating the World. Remarking on the news from last week that Hewlett-Packard is looking to jettison its struggling PC business in favor of investing more heavily in software, he makes the case this isn’t a tech bubble — this is the new normal: My own theory is that we are in the middle of a dramatic and broad technological and …

Why Software Is Eating Marketing Continue Reading »

I’m detecting an exciting shift in the marketing technology landscape — less of an emphasis on back-office analytics, and more of a focus on delivering compelling customer experiences in the front-office. To be sure, analytics support that mission; but they don’t dominate it. I think this is a really important step forward. Earlier this month, Brian Walker of Forrester released a report on The Emergence of Customer Experience Management Solutions that discusses some of the …

Amazing graphic of customer experience touchpoints Continue Reading »

UPDATE: The 2020 Marketing Technology Landscape is now available. When I first presented the Rise of the Marketing Technologist, my key exhibit was a kaleidoscope of over 100 logos of marketing technology companies — what better way to viscerally express the awe-inspiring explosion of software in marketing. Ever since then, I’ve itched to take that hot mess of a graphic and organize it, group the products into categories, and reveal some of the underlying structure …

Marketing Technology Landscape Infographic Continue Reading »

Popped into a session hosted by MITX yesterday morning, What Can Marketing Automation Do for You? The panelists were Jim Williams of Eloqua, Christopher O’Donnell of Hubspot, and Bill Stone of RenaissanceOPTI. Given my interview with Steven Woods last week on marketing automation as a solution to the explosion of marketing touchpoints — as well as Eric Wittlake’s thoughtful commentary, When Did Automated Dialogue Trump Real Conversation? — I was eager to hear other perspectives. …

What can marketing automation do for you? #MITX Continue Reading »