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Grab your favorite slide maker, martech pros. It’s time to show your stack. The 2023 Stackies: Martech Stack Awards are now accepting entries for the next 11 weeks — until midnight Pacific on Friday, April 21. There is no fee to enter. In fact, for each qualified entry, we — the awards hosts are myself from chiefmartec.com and Frans Riemersma from MartechTribe — will donate $100 to Justdiggit, a non-profit helping to regreen Africa and cool the planet in the process. So …

Entries now being accepted for The 2023 Stackies Awards — what’s in your stack? Continue Reading »

Join us next Tuesday and Wednesday, September 14-15, for the latest MarTech Conference event — online and completely free to attend. With over 75 sessions, over 100 expert speakers, and more than 50 terrific solution providers, it’s going to be a jam-packed couple of days. Join us live for virtual ambiance — or, if you can’t squeeze it all into your schedule, simply register and catch up on any and all of these sessions on-demand …

Join us at MarTech next week, online and for free, and catch my keynote: From Big Data to Big Ops Continue Reading »

Last year, we celebrated Father’s Day here at chiefmartec.com by subjecting you, dear reader, whose esteem we otherwise value, to 7 really bad martech “dad jokes”. It was… well, possibly one of the least popular posts in the history of this blog. But as any seasoned dad-joker will attest, the lack of a positive response to a dad joke is an implicit invitation to double-down on further embarrassingly sad puns, innuendo, and wordplay. Challenge accepted! …

13 cringe-worthy martech dad jokes that are even worse than last year’s Continue Reading »

Last month we canceled the MarTech conference that had been planned for this week in San Jose for, well, obvious reasons. We have now set our sights on hosting an in-person MarTech Conference in Boston in early October, when we’re all hoping things are looking better for everyone. In the meantime, the team at Third Door Media, the producers of MarTech, have organized a virtual “Discover MarTech” event that will happen next week, Tuesday through …

85 minutes of my best martech content for free, but with one small ask Continue Reading »

There’s a logo landscape for everything. Even for lovers in a digital time. The above chart was published by CB Insights in their article 60+ Tech Startups To Enhance Your Valentine’s Day and brought to my attention by my friend Ann Handley on Twitter. A good public service reminder, in case you need a last minute direct-to-consumer save. My first thought: wow, I picked the wrong sector to cover. Can you imagine how much fun …

Happy Valentine’s Day tomorrow, dear martech’ers Continue Reading »

This is my bi-annual call for leaders, practitioners, and pioneers across the marketing technology and operations community to send in proposals to present at the MarTech conference. Our next event will be in San Jose, April 15-17, and we’re accepting speaker nominations through November 8. The best way to truly master something is to teach it to someone else. Sharing your insights and experience in marketing technology and operations for the benefit of your peers …

Your martech community needs you: opportunities to speak at MarTech Continue Reading »

You’ve already read about the incredible line-up we have for paid all-access attendees at the upcoming MarTech conference, September 16-18 in Boston. (If you haven’t, check it out — you won’t believe all the top industry experts and leading brand practitioners who will be sharing their wisdom and experience in our keynotes and educational editorial sessions.) If you want the full MaTech experience, that’s the way to go. But, if you’re on a tight budget …

The free MarTech Expo+ Pass: 40+ presentations and 70+ martech vendors Continue Reading »

The MarTech conference is coming up next month — check out our big (and, whoa, I mean BIG) MarTech preview if you haven’t seen it yet. Nota bene (er, nota beta?): discount “beta” rates for tickets expire next week. As part of the run up to the main event, Jennifer Cannon, senior editor at Marketing Land and MarTech Today is going to host an “Ask Me Anything” webinar with me next Thursday, August 15, at …

Join me and Jen Cannon of MarTech Today for a live (and lively) “Ask Me Anything” on Thursday, August 15 Continue Reading »

In just one week, the world’s largest independent marketing technology conference designed for senior-level marketers and marketing technology professionals happens at MarTech in San Francisco. I’ve programed the show with one overarching goal: to illuminate successful real-world practices at the intersection of marketing, technology, and management — no matter which software products or analyst frameworks are employed. The MarTech conference features: 70+ presentations — check out the agenda 100+ expert speakers A robust expo hall …

Time’s up! MarTech is here and it’s your last chance to attend Continue Reading »

We, the editorial staff at chiefmartec.com, near sightless from logo-blindness while working on the 2017 marketing technology landscape (no, that link is the old one), have nonetheless seen the light. In studying thousands of marketing technology companies, until the buzzing of buzzwords now echoes endlessly in our brains, we have triangulated a grand vision for the ultimate martech platform: An ABM-focused CDP for millennial influencers, powered by AI, with a chatbot interface, VR data visualization, …

What do you get when you mix ABM, CDP, AI, VR, and a massive martech landscape? Continue Reading »