2017 – Page 2 – Chief Marketing Technologist

Facebook vs. Blockchain: it’s a matter of trust

October 27, 2017 / Marketing Software / By Scott Brinker / Leave a Comment

The following is a guest post contributed by Jeremy Epstein, CEO of Never Stop Marketing, a growth marketing advisory firm focused 100% on blockchain and decentralized technologies. He presented at the MarTech conference in Boston earlier this month on Blockchain and the CMO: The Next Era of Marketing. Much has been written about the Russia-Facebook advertising scandal of 2017. From my vantage point, we’re seeing the first (and maybe only) Achilles heel for Mark Zuckerberg. …

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Martech and the modern marketing org (study results)

October 15, 2017 / Marketing Management / By Scott Brinker / Leave a Comment

At the MarTech conference in Boston earlier this month, we unveiled the winners of The Stackies: Org Edition. 12 companies contributed slides illustrating how they approach their martech-enabled organizations, including Allocadia, CA Technologies, Dun & Bradstreet, The New England Journal of Medicine Group, Reduxio, and Uberflip. But not everyone was comfortable publicly sharing how their marketing organizations are structured. I understand. After all, “org charts” have traditionally been considered confidential. (Ironically, in the past, most …

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12 org stacks reveal people-process-technology triangles at #MarTech

October 7, 2017 / Marketing Management / By Scott Brinker / Leave a Comment

We kicked off MarTech East in Boston on Monday with an awards ceremony for The Stackies: Org Edition. While the previous versions of this awards program encouraged marketers to share visualizations of their marketing technology stacks, this one invited people to share ideas about how their marketing organizations are conceived. We wanted to shed light on the people-process points on the golden triangle of people-process-technology — and how they’re evolving with what new technology makes possible. …

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The Stackies: Org Edition (2017) at MarTech

Call for speakers for MarTech West in San Jose, April 23-25

October 1, 2017 / Uncategorized / By Scott Brinker / Leave a Comment

Tomorrow we kick off MarTech East in Boston. It’s going to be an amazing three days — largely due to the amazing speakers who are contributing their experience and insights to the community. Would you like to be one of those contributors for our next event, MarTech West in San Jose, April 23-25? We invite you to pitch us a compelling presentation idea at the intersection of marketing, technology, and management that you’d be passionate …

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The Blockchain Marketing Technology Landscape (2017)

September 26, 2017 / Marketing Software / By Scott Brinker / 3 Comments

The following is a guest post contributed by Jeremy Epstein, CEO of Never Stop Marketing, a growth marketing advisory firm focused 100% on blockchain and decentralized technologies. He will be presenting at the upcoming MarTech conference in Boston, October 2-4, on Blockchain and the CMO: The Next Era of Marketing. If you are an entrepreneur or investor with an understanding of the needs of marketers and the core concepts of marketing, you have just landed …

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I’ve joined HubSpot as VP platform ecosystem, and this is why

September 21, 2017 / Marketing Software / By Scott Brinker / 16 Comments

So, um, wow. Big news day here. I’ve basically had two themes on this blog that I’ve been writing about for 10 years: The blending of marketing and technical talent — marketing technologists — empowering businesses to thrive in a digital world. Here’s one of the first presentations I gave on that topic in 2010. More recently, I proposed The Grand View of Martech: A Martech Manifesto. This movement is growing. The marketing technology landscape …

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ScribbleLive acquires ion interactive as interactive content thrives

September 21, 2017 / Marketing Software / By Scott Brinker / Leave a Comment

I know, I’m usually the poster child for celebrating “diversification” more than “consolidation” in the martech industry. But today I’ll celebrate the latter. I am excited to announce a very special and personal contribution to the consolidation of the marketing technology landscape: ion interactive, the company I co-founded and served as CTO, has been acquired by ScribbleLive. You can read the official announcement here. ScribbleLive is constructing an impressive enterprise content marketing suite, and I’m …

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Last chance to enter The Stackies: Org Edition to win #MarTech glory

September 20, 2017 / Marketing Management / By Scott Brinker / Leave a Comment

Want to contribute to the MarTech community? We’ve extended the deadline of The Stackies: Org Edition to midnight on Friday, September 29. This is your chance to share your ideas on marketing structures and/or processes that take full advantage of what modern marketing technology makes possible. You’ve seen The Stackies: Tech Edition — dozens and dozens of examples of marketing tech stacks — each one a single slide that illustrates the different marketing technologies that …

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B2B Marketing Flywheel Org Stack for MarTech

72 hours in Shanghai in a parallel martech universe

September 15, 2017 / Marketing Management / By Scott Brinker / 2 Comments

The world’s three largest Internet companies are American: Google (Alphabet), Amazon, and Facebook. The fourth largest — actually the 9th most valuable company in the world by market capitalization — is the Chinese giant Tencent. The sheer scale of Tencent is almost impossible to comprehend — at least it was to me as a marketing technologist from the Western world. From a simple instant messaging service founded in 1998 (think AOL messenger, for those of …

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Seth Godin now a MarTech keynote + last week for beta rates

August 23, 2017 / Marketing Management / By Scott Brinker / Leave a Comment

Three quick pieces of news on the MarTech conference coming up in Boston, October 2-4: Seth Godin has been added as a keynote speaker to the MarTech program, where he’ll do a special afternoon keynote on October 3, “It’s Your Turn to Engage: Embracing The Work That Matters.” Seth is truly inspiring for all of us wrangling a new frontier of marketing and innovation, and I’m sure his presentation will be a fantastic way to …

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