Forrester CIO report recommends marketing-IT hybrids
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We’re all CMOs and CIOs today…
Last month, CMO.com published a terrific interview with Lisa Arthur, the CMO of marketing technology firm Aprimo, “We’re All CMOs and CIOs.” Here are a couple of excerpts (emphasis added is my own): “The first truth is that most global companies express their fundamental business strategy through IT, and customer experience falls into that,” stated
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Marketing Technology Landscape Infographic
UPDATE: The 2020 Marketing Technology Landscape is now available. When I first presented the Rise of the Marketing Technologist, my key exhibit was a kaleidoscope of over 100 logos of marketing technology companies — what better way to viscerally express the awe-inspiring explosion of software in marketing. Ever since then, I’ve itched to take that
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What can marketing automation do for you? #MITX
Popped into a session hosted by MITX yesterday morning, What Can Marketing Automation Do for You? The panelists were Jim Williams of Eloqua, Christopher O’Donnell of Hubspot, and Bill Stone of RenaissanceOPTI. Given my interview with Steven Woods last week on marketing automation as a solution to the explosion of marketing touchpoints — as well
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Marketing technology as your ZMOT engine of war
I finally got around to reading ZMOT: Winning The Zero Moment of Truth by Jim Lecinski, published by Google. If you haven’t read it yet, go grab a copy — it’s free. It’s actually a brilliant example of content marketing by Google — a company not exactly renown for their own content marketing (despite enabling
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How ad tech is disrupting the media buying world
The above diagram is from Clay Christensen’s web site with the definition of disruptive innovation. Ari Paparo, a senior VP at Appnexus, had a terrific article published in Ad Age last week, Don’t Look Now: Classic Disruption Is Taking Place In Advertising, describing the phenomenon of such disruptive technology on agencies and media buying in
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Insights from the explosion of marketing touchpoints
At the Online Marketing Summit here in Boston last week, I caught up with Steven Woods, co-founder and CTO of Eloqua. I’ve been a fan of Steven’s since his first book on the transformation of sales and marketing, Digital Body Language. He now has a new book — Revenue Engine: Why Revenue Performance Management is
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Chief Content Officer meets marketing technologist
The latest issue of Chief Content Officer magazine has just been published, featuring an article by yours truly: Rise of the Marketing Technologist. Although the gist of the piece is already well-known by readers of this blog — from posts such as my marketing technologist presentation at Search Insider Summit last year — the story
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You might be a marketing technologist if…
How do you know if you’re a marketing technologist? Well, you might be a marketing technologist if… …you regularly use three or more different web browsers. …you know that third-party cookies aren’t leftover snacks from two previous social gatherings. …you have spent weeks trying to get two different web analytics packages to report the same
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Should agencies show more -aaS?
First there was SaaS — software-as-a-service. Then PaaS — platform-as-a-service. Then IaaS — infrastructure-as-a-service. These days it’s EaaS — everything-as-a-service. Development-as-a-serivce (DaaS). Testing-as-a-service (TaaS). Content-as-a-service (CaaS). Social-media-as-a-service (SMaaS). I’m not making these up. Is it AaaS — anything-as-a-service? Is the right adjective for that AaaS-inine? Which made we wonder… Should agencies simply rebrand themselves as
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