Earlier this month, MIT ran a special Linked Data Product Development Lab during their Independent Activities Period (IAP). The lab brought together an eclectic mix of students and alumni, engineers and entrepreneurs, for a week of lectures, hands-on workshops, and collaborative team projects — all focused on the present-day capabilities of linked data. Sir Tim […]
Linked data lab at MIT was excellent Read More »
Earlier today, Sir Tim Berners-Lee and Nigel Shadbolt posted a great article on The Guardian’s Data Blog, Our manifesto for government data. They announced the public availability of the U.K.’s beta data.gov.uk site, a cornucopia of over 2,500 data sets of government data — everything from agriculture statistics to workplace employment by industry — open
On Her Majesty’s linked data service Read More »
Avi Dan has a great article that was published yesterday in Advertising Age, Why Brands Should Embrace Technological Change. It’s an excellent piece talking about the rapid shifts in marketing technology and encouraging CMOs to embrace the phenomenon with all their heart (and all their organizational structure). I was pleased to see him advocate for
Appoint a marketing technology czar Read More »
In response to my post on linked data business models, Leigh Dodds at Talis wrote a terrific piece with his thoughts on the business of linked data. Leigh presents a number of great ideas that I think really carry the conversation forward. One of his points is that I overlooked an important model, what he
The 8th linked data business model Read More »
Now that major companies are implementing linked data, and more marketing thought leaders are championing data as an outward-facing competitive advantage, the question I’m hearing more frequently is: How do you turn data into revenue? Creating, publishing, and maintaining data takes work. What are the economic incentives for companies to put in the effort? Here’s
7 business models for linked data Read More »
Josh Jones-Dilworth wrote a couple of great columns about data and marketing on Mashable.com, Marketing in 2010: It’s All About the Data and How Data Will Impact the Way We Do Business. In the first article, he makes the case for data as a marketing vehicle: In the near term, learn to think of data
Mashable makes much of marketing data Read More »
With social media marketing, everyone is a writer. Whether you’re writing tweets, blog posts, or landing pages, you’re telling a story. So good storytelling skills are well worth cultivating. Even for those of us in marketing technology, who work behind the scenes, we need to understand that the solutions we build are often vehicles for
Marketing, technology, and storytelling Read More »
It’s a new year — a new decade — ahead. The 10’s will be a spectacular era for those of us at the intersection of marketing and technology. And before the next decade is out, there’s going to be a lot more of us in that nexus. But here on the immediate horizon, there’s the
3 New Year’s resolutions for marketing technologists in 2010 Read More »
There’s an exciting story that’s come out of this week’s Search Engine Strategies (SES) conference in Chicago that should inspire everyone in online marketing and the semantic web — and most all, those of us interested in the intersection of the two. Jay Myers, lead web development engineer at Best Buy, presented a case study
Best Buy jump starts data web marketing Read More »
I think 2010 is going to be a good year for the semantic web — now better known as the linked data movement — especially as marketers become increasingly aware of its potential in their mission for online branding and relationship building. It certainly seems that January will be off to a good start. Media
Web 3.0 conference focuses on advertising and marketing Read More »
