5 lies Westin told me at Content Marketing World

Westin Lies About Deposit

I’m here at Content Marketing World in Cleveland tonight. Actually, that’s not true. I’m more than an hour outside of Cleveland at some rundown, roadside motel, having been bussed here by the hotel I was supposed to be staying at tonight, the Westin Cleveland Downtown. You know, as a hotel, your core brand promise is […]

3 compelling reasons to register for MarTech right now

MarTech August 2014 Agenda

We’re only a month away from the inaugural MarTech Conference here in Boston, and here are three terrific reasons to register for MarTech today. #3. The “beta” rate expires next week — register now to save $150. First, the reason why you should register for MarTech today, instead of, say, in a couple of weeks: […]

Google, don’t break my heart with shoddy marketing

Don't Think with Google

Marketing has had, historically, a bad rap for being — how do I say this diplomatically? — creative with the truth. Not necessarily lying outright, although that’s certainly happened. But often deliberately choosing words — as well as choosing what to omit — so as to lead people to slightly or wholly inaccurate conclusions that […]

10 reasons why marketing nerds are so darn lovable

Marketing Nerd Pride

Lattice Engines was kind enough to include me in a recent list of their favorite marketing nerds. I’m certainly honored by the esteemed company they put me in, with true tech-savvy marketing wizards such as Ann Handley, Mike Volpe, Christopher Penn, David Raab, Joe Chernov, and many others whom I admire. But I have to […]

Marketing takes over IT, sales takes over marketing

Reengineering Greener Grass

The start of this new quarter has proven to be a tipping point. We’ve now heard of several leading enterprises that are undertaking a major restructuring of marketing, IT, and sales to better align themselves with the market forces of the 21st century. Under this new organizational structure — code-named “Greener Grass” at one Fortune 500 […]

5 years worth of marketing technology geekery

5 Years of Chief Marketing Technologist

This month marks the 5th anniversary of the launch of this blog. The momentum that has grown around these topics of marketing technology management, marketing technologists, marketing software, marketing data, agile marketing, etc., has been incredibly exciting. Thank you for reading, sharing, and contributing. On the occasion of this 5th anniversary, I decided to invest […]

Don Draper is disgusted by the new state of marketing

A clever email marketing campaign from the folks at MarketingProfs for their upcoming B2B Forum — which makes a larger point about just how much the culture of marketing has changed. I received the following email from “Don Draper” with the subject line, “Why I’m Not Attending MarketingProfs B2B Forum,” and I just had to […]

The Renaissance career from engineer to CMO and beyond

I’ve seen this pattern, or variations of it, with increasing frequency. I’m not saying that everyone should follow this path. There are many roads to success and life satisfaction. But the Renaissance men and women making journeys like this fascinate and inspire me. Here’s to the crazy ones.

Best marketing operations blog? Thank you!

Thank you to the readers of MarketingSherpa, who were kind enough to vote this site as the Best Marketing Operations Blog for 2012. It’s particularly humbling, because the other sites named in their “best blogs” awards include many of my favorite: Best Social Media Marketing Blog — Blue Focus Marketing Best Copywriting Blog — Copyblogger […]

You might be a marketing technologist if…

How do you know if you’re a marketing technologist? Well, you might be a marketing technologist if… …you regularly use three or more different web browsers. …you know that third-party cookies aren’t leftover snacks from two previous social gatherings. …you have spent weeks trying to get two different web analytics packages to report the same […]