3 apologies from an imperfect marketing tech blogger


Apologies come in threes? Today they do. First, I apologize for the example of a 3-vendor multi-platform stack article from earlier this week. I’ve heard from multiple readers that it came across to them as an uncharacteristically promotional post, not what they’ve come to expect from my blog. As I tried to disclaim in the […]

Microsoft announces acquisition of chiefmartec.com

Microsoft Acquires chiefmartec.com on April 1, 2015

UPDATE: Okay, okay, the jig is up. Way too many people have been genuinely congratulating me on this “acquisition.” Apparently, I am terrible at this whole April Fool’s thing — or too good at it? — as it’s not supposed to be that believable. Anyway, I’ll leave this up for posterity’s sake, but just to […]

Come join us in San Francisco for MarTech 2015

MarTech 2014

I’m feeling giddy again. We’re in the middle of programming the agenda for the next MarTech conference, which will take place in San Francisco on March 31 – April 1, 2015, and I’m already floored by the first wave of speakers who have confirmed their participation — and amazed by the incredible suggestions coming in […]

5 lies Westin told me at Content Marketing World

Westin Lies About Deposit

I’m here at Content Marketing World in Cleveland tonight. Actually, that’s not true. I’m more than an hour outside of Cleveland at some rundown, roadside motel, having been bussed here by the hotel I was supposed to be staying at tonight, the Westin Cleveland Downtown. You know, as a hotel, your core brand promise is […]

3 compelling reasons to register for MarTech right now

MarTech August 2014 Agenda

We’re only a month away from the inaugural MarTech Conference here in Boston, and here are three terrific reasons to register for MarTech today. #3. The “beta” rate expires next week — register now to save $150. First, the reason why you should register for MarTech today, instead of, say, in a couple of weeks: […]

Google, don’t break my heart with shoddy marketing

Don't Think with Google

Marketing has had, historically, a bad rap for being — how do I say this diplomatically? — creative with the truth. Not necessarily lying outright, although that’s certainly happened. But often deliberately choosing words — as well as choosing what to omit — so as to lead people to slightly or wholly inaccurate conclusions that […]

10 reasons why marketing nerds are so darn lovable

Marketing Nerd Pride

Lattice Engines was kind enough to include me in a recent list of their favorite marketing nerds. I’m certainly honored by the esteemed company they put me in, with true tech-savvy marketing wizards such as Ann Handley, Mike Volpe, Christopher Penn, David Raab, Joe Chernov, and many others whom I admire. But I have to […]

Marketing takes over IT, sales takes over marketing

Reengineering Greener Grass

The start of this new quarter has proven to be a tipping point. We’ve now heard of several leading enterprises that are undertaking a major restructuring of marketing, IT, and sales to better align themselves with the market forces of the 21st century. Under this new organizational structure — code-named “Greener Grass” at one Fortune 500 […]

5 years worth of marketing technology geekery

5 Years of Chief Marketing Technologist

This month marks the 5th anniversary of the launch of this blog. The momentum that has grown around these topics of marketing technology management, marketing technologists, marketing software, marketing data, agile marketing, etc., has been incredibly exciting. Thank you for reading, sharing, and contributing. On the occasion of this 5th anniversary, I decided to invest […]

Don Draper is disgusted by the new state of marketing

A clever email marketing campaign from the folks at MarketingProfs for their upcoming B2B Forum — which makes a larger point about just how much the culture of marketing has changed. I received the following email from “Don Draper” with the subject line, “Why I’m Not Attending MarketingProfs B2B Forum,” and I just had to […]